Mastering Pricing Strategy w/ Robin Waite (FMF #63)

Fifteen Minute Fridays episode #63 Robin Waite.

Pricing is one of the most challenging aspects of running a business, especially for coaches, consultants, and freelancers. Copying the prices set by other businesses can lead to adopting a flawed business model that fails to align with your unique values and goals.

So, how do you determine the right price for your services? Find out in this episode with Robin Waite, the Founder of Fearless Business. Robin is a pricing expert, a regular keynote speaker at business events, and the bestselling author of several books, including Online Business Startup, Marketing Machine, and the popular recent release “Take Your Shot."

In this episode, Robin discusses Clues that suggest you should charge more and the disadvantage of copying business prices. Additionally, he discusses Goal-Focused Pricing, the psychology of money, and the sales cycle of doom, along with a practical case study to help you set prices that reflect your true value.

Quote Of The Day:

Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite

Timestamp:

[01:11] Quote of the day: Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite 

[02:05] Clues that suggest you should charge more

[03:48] The disadvantage of copying business prices

[04:09] Goal Focused Pricing

[06:24] The sales cycle of doom

[08:21] The psychology of money

[10:15] Case study on how to set your pricing

[23:26] Connect and learn more from Robin

• YouTube: https://www.youtube.com/RobinMWaite

[24:59] Integration assignment

[27:36] Get a FREE signed copy of Take Your Shot: https://www.fearless.biz/tys

Key Takeaways:

• Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite [01:11] 

• Copying the prices set by other businesses can lead to adopting a flawed business model. ~Robin Waite [03:48]

• “A money story is developed in many people before they even have memories." ~Robin Waite [08:24] 

Integration Assignment: 

Increase your price by a certain amount and document the process.

People Mentioned and Other Resources:

1. The Body Keeps the Score: https://bit.ly/3YVdr7Y

2. Take Your Shot: https://bit.ly/3Z02vG2

Keep In Touch with Robin Waite:

Website: https://www.robinwaite.com/

YouTube: https://www.youtube.com/RobinMWaite

Instagram: https://www.instagram.com/robinmwaite/

LinkedIn: https://www.linkedin.com/in/robinmwaite/

Facebook: https://www.facebook.com/RobinMWaite/

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