The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

219. Using Behavioral Science in Marketing with Nancy Harhut

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Aug 26, 2022
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ADVICE

Apply Behavioral Science in Marketing

  • Research and apply behavioral science principles to gain a marketing edge.
  • Experiment with different tactics to find what works effectively for clients.
ANECDOTE

Magnetic Middle Boosts Insurance Sales

  • Nancy used the "magnetic middle" concept to encourage dentists to reconsider insurance coverage.
  • This approach led to a triple-digit lift in response rates for a challenging product.
ADVICE

Magnetic Middle Encourages Movement

  • Use the "magnetic middle" concept to drive customers from low to moderate engagement.
  • Positioning near the center feels safer and encourages moving toward a target benchmark.
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