Sue Bethanis hosts Niraj Dawar, Professor Emeritus from the marketing group at the Ivey Business School in Canada. Niraj's research focuses on brand equity and brand management issues. He is author of the book TILT: Shifting your Strategy from Products to Customers and his published papers on brand extensions, consumers use of brand, and other signals as well as international consumer behavior have appeared in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, the Journal of International Business Studies, and other outlets.
Niraj teaches PhD, MBA, and undergraduate courses in marketing management and brand management, as well as in Executive Education programs. Prior to joining the Ivey Business School, he was Associate Professor of Marketing at INSEAD, France.
Niraj and Sue discuss:
- How does marketing change in the “Age of Alexa”?
- How AI platforms create value for consumers
- Why AI data privacy will continue to face scrutiny
Niraj teaches PhD, MBA, and undergraduate courses in marketing management and brand management, as well as in Executive Education programs. Prior to joining the Ivey Business School, he was Associate Professor of Marketing at INSEAD, France.
Niraj and Sue discuss:
- How does marketing change in the “Age of Alexa”?
- How AI platforms create value for consumers
- Why AI data privacy will continue to face scrutiny