Earn Your Happy Get Attention on Demand in 2026 (Claiming Your Fire Horse Energy)
Dec 4, 2025
The shift from the introspective energy of 2025 to the bold demands of 2026 is dissected, highlighting the critical need for visibility and direct engagement. Topics include the trust recession affecting buyers and why traditional aesthetic content has lost its appeal. Entrepreneurs need to embrace rapid testing and data collection, while clarity and accountability in messaging become paramount. Practical strategies for coaches and product businesses are outlined, emphasizing community engagement and storytelling to thrive in this fast-paced environment.
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Snake Year Was Strategic Preparation
- 2025 'snake' energy was introspective, slow, and about shedding what no longer fits.
- Lori Harder says it prepared entrepreneurs to purge outdated strategies before 2026's acceleration.
Fire Horse Means Move Fast And Be Seen
- 2026 'fire horse' energy demands boldness, speed, and visibility instead of hiding.
- Lori warns that hiding will be the most expensive decision this year.
Trust Recession Changes Buying Behavior
- Consumer behavior shifted: attention spans shrink and organic reach drops.
- Lori calls it a 'trust recession' where buyers distrust both sellers and themselves, increasing demand for proof and accountability.