Earn Your Happy

Get Attention on Demand in 2026 (Claiming Your Fire Horse Energy)

Dec 4, 2025
The shift from the introspective energy of 2025 to the bold demands of 2026 is dissected, highlighting the critical need for visibility and direct engagement. Topics include the trust recession affecting buyers and why traditional aesthetic content has lost its appeal. Entrepreneurs need to embrace rapid testing and data collection, while clarity and accountability in messaging become paramount. Practical strategies for coaches and product businesses are outlined, emphasizing community engagement and storytelling to thrive in this fast-paced environment.
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INSIGHT

Trust Recession Changes Buying Behavior

  • Consumer behavior shifted: attention spans shrink and organic reach drops.
  • Lori calls it a 'trust recession' where buyers distrust both sellers and themselves, increasing demand for proof and accountability.
ADVICE

Test Fast, Iterate Faster

  • Prioritize testing and visibility over long perfect plans and wait-for-confidence.
  • Move with 51% clarity, get data quickly, then iterate on what works.
ADVICE

Coaches: Niche, Educate, Add Accountability

  • Coaches and educators should double down on visibility, clear positioning, and short-form edutainment.
  • Build signature frameworks and accountability-based programs to combat the trust recession.
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