Gaurav Singh Kushwaha, Founder & CEO Bluestone with Amit Somani, Managing Partner Prime Venture Partners.

Listen to the podcast to learn about

03:00 - When Starting Up: Defensibility & Differentiation
11:00 - Online is Much More Than a Sales Channel
20:00 - First Click, Last Click: Building the Right Attribution Models
30:00 - Don’t Let Your Biases Define Your Metrics
35:45 - CAC/LTV Fallacy: VCs & Entrepreneurs

Click here to read the full transcript

Want to learn about about building a global SaaS business from India? Listen to this episode with Khadim Batti, Co-Founder & CEO Whatfix where we talk about Finding PMF & The Right Customer Segment, Pricing & Product For Enterprise, Building Sales Cycle & Sales Force in US, Four Pillars of Category Awareness and a lot more.

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#127 Reasons to Buy, Right Attribution Models & CAC/LTV Fallacy with Gaurav Singh Kushwaha, Founder & CEO Bluestone