Would you be more adventurous if you had more structure? Do you multitask while brushing your teeth? And what would Mike’s perfect brother Peter do?

SOURCES:
- David Brooks, opinion columnist for The New York Times.
- Colin Camerer, professor of economics at the California Institute of Technology.
- James Clear, writer.
- Mason Currey, author.
- David Goggins, ultra-endurance athlete and retired U.S. Navy SEAL.
- Jesse Itzler, entrepreneur and author.
- Katy Milkman, professor of operations, information and decisions at the Wharton School at the University of Pennsylvania and host of the Choiceology podcast.
- Aneesh Rai, professor of management and organization at the University of Maryland.
- Tony Robbins, author, motivational speaker, and life coach.
- Sydney Scott, professor of marketing at Washington University in St. Louis.
- Cass Sunstein, professor and founding director of the Program on Behavioral Economics and Public Policy at Harvard Law School.
- Elanor Williams, professor of marketing at Washington University in St. Louis.

RESOURCES:
- "A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-Off Between Goal Granularity and Flexibility," by Aneesh Rai, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman, and Angela L. Duckworth (Journal of Applied Psychology, 2023).
- "What’s Next? Advances and Challenges in Understanding How Environmental Predictability Shapes the Development of Cognitive Control," by Yuko Munakata, Diego Placido, and Winnie Zhuang (Current Directions in Psychological Science, 2023).
- "A Neural Autopilot Theory of Habit: Evidence From Consumer Purchases and Social Media Use," by Colin Camerer, Yi Xin, and Clarice Zhao (Journal of the Experimental Analysis of Behavior, 2023).
- "In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You," by Sydney E. Scott and Elanor F. Williams (Journal of Marketing Research, 2022).
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear (2018).
- Evicted: Poverty and Profit in the American City, by Matthew Desmond (2016).
- Living with a SEAL: 31 Days Training with the Toughest Man on the Planet, by Jesse Itzler (2015).
- "The Good Order," by David Brooks (The New York Times, 2014).
- Daily Rituals: How Artists Work, by Mason Currey (2013).

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