TED Business What if advertising was honest? | Sylvester Chauke
Feb 5, 2024
Sylvester Chauke, a marketing veteran promoting sustainability, shares how advertising could encourage conscious consumer behavior with 'honest ads' that address overconsumption. He reflects on advertising's impact, discusses the challenges faced by the world, and introduces the concept of the honesty squad. The importance of relationships and an MBA program are highlighted in sponsorship messages.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Reflecting on Advertising's Impact and the World's Challenges
03:10 • 3min
Addressing Inequality, Climate Change, and Excessive Consumerism
06:19 • 9min
Sponsorship Messages: Relationship Work and Online MBA Program
15:13 • 3min
Geese College of Business MBA program, production team gratitude, and ODU sponsorship
18:31 • 2min