Sylvester Chowkay discusses the Geese College of Business MBA program and its focus on purpose. The chapter also acknowledges the production team and includes a sponsorship message for ODU, an affordable management software.
After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.