The Millionaire Real Estate Agent | The MREA Podcast

110. Build Relationships That Grow a Million-Dollar Business with Selena Soo

Nov 24, 2025

Selena Soo, an author and relationship-building strategist, shares her insights on cultivating a million-dollar network. She introduces her framework, Build, Nurture, Activate, emphasizing the importance of rich relationships that inspire and support. Selena discusses unique strategies like 'pinging' to maintain connections and suggests hosting gatherings to strengthen bonds. She advocates for breathtaking generosity and the significance of deepening relationships through intentional giving. Discover how to activate support without jeopardizing connections!

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INSIGHT

Definition Of A Rich Relationship

A rich relationship massively enriches your business and life by creating support, abundance, and inspiration.
Selena Soo defines them as people who want you to win, create financial abundance, and inspire your best self.

ADVICE

Start By Clarifying Your Goals

Get crystal clear on your goals before building a network so you know who can help you reach them.
Then identify which types of rich relationships (mentors, promoters, super connectors) matter for your stage.

ADVICE

Use Pinging To Stay Top Of Mind

Nurture contacts with light-touch 'pinging' like quick texts, voice notes, or quarterly updates to stay top of mind.
Use these small outreaches consistently so relationships feel warm, not transactional.

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Selena Soo joins us to share the roadmap to building a million-dollar network, the same network that turned her into a USA Today bestselling author and helped countless entrepreneurs grow thriving, referral-based businesses.

In this episode, we explore the core of her book, Rich Relationships: Create a Million Dollar Network for Your Business. Selena walks us through her 3-part framework: Build, Nurture, Activate. Each part teaches us how to identify our “rich relationships”: people who want to see us win, create financial abundance, and inspire us to be our best selves.

We unpack her strategies for staying top of mind through “pinging,” creating powerful gatherings, and practicing “breathtaking generosity.” Selena also shares how to set up a “Generosity Fund” to strengthen your network, and why the very best relationships are built on giving without strings attached. It’s not about how many people you know, it’s about how deeply you know them.

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Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

KWRI is not recommending or encouraging you to use any specific conversation framework provided by Selena Soo. If you use them, make sure your usage complies with all applicable law, including the TCPA, Do Not Call rules, and any state and local telemarketing laws.