How To Scale a Franchise w/ Brigham Dallas of Hello Sugar (FMF #58)

Jun 7, 2024

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Franchising offers entrepreneurs a proven business model, significantly reducing the risks associated with starting a new venture while also granting access to established brand recognition and robust support systems. Notably, it enables franchisors to expand with minimal capital investment.

In this enlightening episode, Ben Alberts speaks with Brigham Dallas, the founder and owner of Hello Sugar, a Brazilian wax and sugaring franchise based in Phoenix, Arizona. Hello Sugar has become one of the top companies in the nation and one of the fastest-growing franchises in the country, boasting 89 units in just two years and revolutionizing the beauty industry.

Brigham delves into the secrets behind Hello Sugar’s phenomenal growth, unraveling what distinguishes Hello Sugar in the competitive industry. Furthermore, gain invaluable insights on starting a Hello Sugar franchise and discover how aspiring entrepreneurs can make their dreams of owning a thriving business a reality.

Quote Of The Day:

“It is better to be feared than loved, if you cannot be both.” ~Sun Tzu

Timestamp:

[00:24] Quote of the day: “It is better to be feared than loved, if you cannot be both.” ~Sun Tzu

[01:34] Brigham Dallas’s bio

[02:28] What factors have contributed to Hello Sugar’s rapid growth?

[04:30] The process of starting a Hello Sugar franchise

[05:58] What makes the Hello Sugar franchise different?

[08:05] What prompted the implementation of automation at Hello Sugar, and what are its advantages?

[09:22] What has the experience been like franchising 89 units in just 2 years?

[11:40] Franchise with Hello Sugar: https://franchise.hellosugar.salon/

[13:34] Integration assignment

Key Takeaways:

• “It is better to be feared than loved, if you cannot be both.” ~Sun Tzu [00:24]

• When managers enter a new role, they often adopt an “I want you to love me” mentality. However, setting strong standards and principles to guide the business from the start is far more important than being liked. ~Brigham Dallas [00:33]

• As a manager, start off with respect rather than seeking to be loved, and you will get further with your employees. ~Brigham Dallas [01:20]

• To maximize profitability in a franchise business, it’s essential to make it easier for people to enter and participate in that business. ~Brigham Dallas [02:37]

• If you consistently deliver an exceptional customer experience in whatever you do, you’ll attract more clients. ~Ben Albert [08:51]

• The franchise royalty rate is often around 6%. ~Brigham Dallas [09:33]

• Every franchise has a Franchise Disclosure Document (FDD), which provides information about the franchisor’s business model, operations, financial performance, and other important aspects of the franchise. ~Brigham Dallas [12:38]

Integration Assignment:

Find a franchise in your space and review the Franchise Disclosure Document (FDD)

People Mentioned and Other Resources:

1. The Art Of War: https://bit.ly/3VeMuLU

Keep In Touch with Brigham Dallas:

TikTok: https://www.tiktok.com/@brighamdallas

LinkedIn: https://www.linkedin.com/in/brighamdallas/

Instagram: https://www.instagram.com/brighamdallas/

Website(Business): https://www.hellosugar.salon/

Instagram(Business): https://www.instagram.com/hellosugar.salon/

Facebook(Business): https://www.facebook.com/hellosugar.salon/

Linktr.ee(Business): https://linktr.ee/hellosugar.salon