Marketing School - Digital Marketing and Online Marketing Tips

What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671

Jun 2, 2018

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In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales
[00:40] Add pop-ups to your site!
[00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this.
[00:52] From there, you just try to drive people to a conversion.
[01:08] Headlines and copy affect conversions more than most things.
[01:20] Get on the phone with your customers and ask what got them on board.
[01:35] You’ll find people will say a lot of the same things.
[01:39] Take what worked and incorporate it into your headlines and copy.
[01:53] You need to make sure your copy is cohesive throughout your site.
[02:00] Urgency is key. Have deadlines.
[02:09] Use Deadline Funnel to create a countdown.
[02:17] When something seems limited, it makes it more appealing.
[02:30] The final email you send out before the deal expires is usually what gets the most conversions.
[02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.
[03:07] Conversions will go up by at least 9%.
[03:22] Test your pricing every now and again.
[03:25] BugSnag changed their pricing several times during their first year in business.
[03:47] When doing customer development, ask them what prices are deal breakers.
[04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.
[04:25] When people aren’t buying, Neil surveys them to see what didn’t work.
[04:35] Do a remarketing campaign addressing these negatives (maybe using video).
[04:54] Also run a test using the video.
[05:04] Try short-form vs. long-form copy and see what performs better.
[05:30] Optimize your ads.
[05:40] On Facebook, add video and a lot of text content.
[05:56] The conversion rate goes through the roof.
[06:07] Test out freemium, free trials, etc.
[06:37] That’s it for today!
[06:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!