Ep. 233 – Digital Strategies for CPG during Constant Change with Albert Baez, COO and President of Blended Sense

Blended Sense is a media technology company that matches the right creator to the right local projects to distribute and produce digital assets quickly such as video, audio, anything digital.

Albert Baez is a wonderful communicator who does an amazing job of breaking down strategies and concepts. During the pandemic, I was impressed on one of his webinars and invited him to do a webinar for WeWork Food Labs.

(On the show notes, I linked the top-secret recording of the webinar that I’m not supposed to give out, but who cares? -->note, can't find it)

Albert’s Austin-based company is rapidly growing and adapting quickly to the ongoing chaotic nature of the pandemic. We get into many topics ranging from social media platforms to selling solutions to help companies in crisis.

Not only are you going to get some really smart digital marketing tips, but also a lot of talk about strategy. Not only useful advice and actionable tips for your company but through Albert’s own journey building Blended Sense.

About Blended Sense

Blended Sense is a Media Technology company that matches the right creative teams to the right projects to produce and distribute digital assets quickly. Capital Factory's Startup of the Year, is creating a new kind of production that supports the small business owner and activates the creative community.

About Albert

Albert is a sales & service growth expert with 7 years of building high-performance teams for technology companies. He serves as the President of Blended Sense and is passionate about supporting small business owners with technology. Albert is also Bi-lingual and is obsessed with serving the growing segment of spanish speaking businesses in the US.

Show Notes

Media Tech Ventures Got some Angel investors from that Incubator I worked for YODLE and got an opportunity to grow the Austin office Abbie is a commercial film actor Surprisingly, there’s a lot of film opportunities in Film in Austin Tim Ferriss After YODLE, I built out OpCity that got sold, and MainStreetHub who got sold to GoDaddy The aha moment came from Main Street Hub as I saw the potential to figure out digital media services RINGR Why did you go into CPG/Ecommerce?: It was against my will actually but my cofounders insisted. But the community convinced me it was a good segment Was the CPG segment hard to get?: Yes, we had to position it differently. One example is with expansion, you need the assets there right away. One of our first clients was Cocina 54 Education that’s personal, educating and passionate is what we kind of recommendations for clients Welcome emails should be in audio and videos Focusing versus spreading: If you’re starting, you should spread on different platforms. Until you have customers and they’re giving you feedback, you have to see if the social media platform resonates with your audience What’s the most underrated social media platform?: It depends, but Pinterest for B2C, Linkedin for B2B What’s your least favorite?: Facebook. We wrote a post about it on our website comparing it to a popular diner Facebook now has cheaper ads so it might be good to test ads at this time What have you noticed about marketing during 2020?: Everything has changed but ultimately, people are still the same. There has to be a social interaction before a business transaction Consumers now have to like you before they buy from you How do you prove authenticity?: Consistency and Documentation. It’s low cost Gary Vee model Audio is a low friction way of introducing that We document things such as interviews with black entrepreneurs and also training You can do as much as possible and you can’t convince them. What can you do?: People are selfish generally, there’s a deeper root. Being authentic is not authentic for some people too. Generally, good content is making compelling stories based off of your Serenity Kids – Healthy Foods for Kids. An example of adapting The Dominican New Technologies ClubHouse – A terrible new networking apps Canva Do you think the pandemic has improved technology?: It’s now more focused and practical What is one thing in the food industry that you’d like to know more about?: Actually, cooking and chemistry in food products OxTail Tampopo in Phoenix Ramen Tatsu-ya in Austin What’s your favorite learning platform?: Audio is practical and I can multitask What’s your favorite podcast?: Gary Vee Podcast Cannabis Podcast Blunt Tannis My Favorite DnD Podcast Blended Sense Podcast- Tea with Abbie What were the challenges with Blended Sense?: Surprisingly, we changed by asking our customers why they couldn’t use our services even though they needed it. We made a revival kit to help all struggling services Any advice for starting entrepreneurs?: Curb your expectations. You have to havea  positive mental attitude throughout your journey Blendedsense.com Albert@blendedsense.com Most active platform: Instagram and Linkedin Instagram: @AB.postive_ 

 

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