two & a half gamers 🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?
We just dropped our latest episode, and it is a must-watch for anyone building or buying mobile game ads. We break down the biggest trends ripping through the creative market:
AI hooks and seamless transitions: five art styles in five minutes, and the line between real and fake is now a blur.
Celebrities everywhere: Monica, Phoebe, LeBron, Christina Aguilera, even C-tier cameos nobody asked for
Satisfying gold bars, drowning waifus, and cruelty hooks: Virality still rules the creative graveyard.
Copy-paste chaos: King Shot mechanics, snakes, resource overload, and every trend recycled at warp speed
IP infringement? Nobody cares. Elsa and Moana show up in more ads than their own movies.
Here is the brutal truth: The mobile creative game is faster, weirder, and less original than ever. AI is now your intern, celebrity ads are squeezing out innovation, and anyone who is not remixing, testing, and scaling daily is already behind.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/xbOwszmQ6tg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Event Highlights
02:58 Creative Trends Overview
05:50 Golden Goblin Creatives
08:42 Celebrity Influences in Gaming Ads
11:44 Contractual Dynamics in Celebrity Endorsements
14:42 Trends in Game Creatives
17:37 AI and Animation in Game Marketing
20:04 Exploring Game Mechanics and Design Flaws
22:42 The Evolution of Game Concepts and AI Integration
25:41 Analyzing Coin Master’s Consistent Revenue Stream
28:43 The Impact of AI on Game Development
31:43 Trends in Mobile Gaming Revenue and Performance
37:10 Introduction to SuperScent and Game Comparisons
37:47 Exploring Game Mechanics and Creative Concepts
39:27 Discussion on Whiteout Survival and Game Trends
40:29 Advertising Strategies for CTV Campaigns
41:36 Analyzing Pokemon Go's New Developments
44:18 AI in Game Creatives and Advertising
48:42 Trends in AI-Generated Content and IP Infringement
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Please share feedback and comments - matej@lancaric.me