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The Human Side of Money

102: Delivering Advice That’s Easy To Implement By Making It Reasonable Not Rational

Nov 30, 2023
29:40

Lack of follow-through and implementation of advice is a widespread problem.

One study revealed this gut-wrenching stat: 70% of clients implement less than 20% of financial planning recommendations.

There are a number of reasons to explain this. A primary reason is that advisors deliver advice that looks good on a spreadsheet, but it doesn’t fit into real life. 

If you can design your advice for the person rather than optimizing for a spreadsheet, you’ll watch your implementation problems disappear. After all, the best advice is the advice that actually gets implemented.

Here’s what you’ll learn:

  • A client story demonstrating doable over optimal advice
  • One of the primary barriers that prevent clients from implementing
  • How to optimize advice for spreadsheets but design it for real-life
  • Three questions to ask that will drastically improve follow-through

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Resources:

  • The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals

Connect with Brendan Frazier: 

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