The PR Podcast 228. Evan Boyer, Founder & CEO, Leaders PR on starting your PR agency
This week on The PR Podcast, we sit down with Evan Boyer, founder and CEO of Leaders PR, to talk about what it really takes to make the leap from big agency executive to independent shop owner.
After years in senior leadership at FleishmanHillard and other top firms, Evan launched his own consultancy in 2025, driven by the rise of AI, seismic shifts in the agency landscape, and a personal conviction that now was the time to build something new.
Evan pulls back the curtain on what “Founder-Year-Zero” looks like — from building a pipeline and saying no to the wrong clients, to using technology as a replacement for agency infrastructure.
We also get into how AI is actually saving PR pros time (and where it’s still smoke-and-mirrors), why the fractional PR model is gaining ground, and why he believes the Southeast is the next big growth region for B2B communications.If you’ve ever thought about starting your own shop — or just want to hear how AI and industry upheaval are reshaping PR in real time — this episode is for you.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.
Evan Boyer:
LinkedIn - https://www.linkedin.com/in/evanboyer/
Leaders PR:
website - https://www.leaderspr.com
Instagram - https://www.instagram.com/leaders_pr
LinkedIn - https://www.linkedin.com/company/leaderspr/
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?