Brain Music with Focus@Will with founder Will Henshall

Looking for focus? Like music? Have trouble focusing WITH music? We might just be able to help you out this week.

Focus@Will is a service offering focus music to help you tune in to what you’re doing so that you can get it done. Will Henshall is the musician and inventor behind the service and joins us today to talk about the tool, the technology, and how it just might be your next secret weapon in your war on distraction.

What’s different about the music? What makes it so good for focus? Will tells all this week with examples from channels across the site that help a wide range of brains to raise the noise floor and get working. We talk about entrainment, and why it can be both a useful tool for some people, and an even bigger distraction for others. Plus, we dive into a bit of 90’s music history to hear about Will’s past life as a founding musician behind Londonbeat.

About Will Henshall

Will Henshall is a Los Angeles based tech entrepreneur, inventor and music producer. He was the founding member and main writer in the UK pop soul band Londonbeat. Their massive early 90s hit ‘I’ve Been Thinking About You’ reached #1 in the Billboard chart and was the top selling single in all major territories and won him BMI/PRS songwriter of the year. In the mid 90s, he founded San Francisco-based audio tech company Rocket Network. The “DigiDelivery” media transfer system, now part of ProTools 12 Cloud collaboration, is a standard tool used everyday in pro audio production for TV, movies and music. He sold the company to Avid in 2003. His most recent start up is focus@will, a science driven instrumental music streaming service (2m users) that helps people at work and study reduce distractions and be more productive. He holds five patents, and has a new one in on the way.

Links & Notes

• Focus@Will
• Find Will on Facebook
• Connect with Will on LinkedIn

• (00:00) - Welcome to The ADHD Podcast
• (01:43) - Support The ADHD Podcast • Become a Patron!
• (03:07) - Introducing Will Henshall and Focus@Will
• (03:41) - A little bit about Londonbeat
• (08:31) - Will's background in tech and ADHD
• (17:26) - The Distractability Index
• (18:11) - A digression on Ned Hallowell
• (19:43) - Meanwhile... back to the distractibility index...
• (20:51) - Habituation and the Noise Floor
• (25:16) - The technology
• (31:31) - Does entrainment work?
• (39:16) - The Google Glass connection

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