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Rebecca Hunnicutt of www.hunnicuttphotography.com is a lifestyle family, maternity and newborn photographer based in Portland, Oregon.
She first came onto my radar when I discovered her teaching photographers how to turn ordinary locations into amazing images with confidence and ease.
The more I dug, the more impressed I was — she runs photography classes for kids, works with pre-schools, creates profitable model call promotions, all while running a successful family photography business.
Her website is beautifully clear and easy to navigate, featuring stunning imagery and a pricing page that clearly states: Most families spend around $1,500.
I couldn’t wait to dive into this one.
In this interview, Rebecca shares how, like her, you can build a profitable, adaptable (to you) and fun photography business that you love!
Here's some more of what we covered in the interview:
How Rebecca built a thriving family and school photography business in Portland
The seasonal secret behind her profits — and why September to December makes all the difference
Balancing school photography with family life — Rebecca’s smart scheduling hack
Turning schools into goldmines: average spend per student and the role communication plays
Why converting school families into portrait clients isn’t as simple as it sounds
Teaching kids photography — how Rebecca fills her slow season with profitable camps
Model calls done right: boosting bookings while delighting clients
Pricing strategies that turn smaller sessions into big print and album sales
The automation hacks Rebecca leans on to handle high client volume without burning out
Why education matters — Rebecca’s move into courses, mentorship, and her “Sight Lines” brand
The juggling act: running multiple income streams without losing focus
Rebecca’s forward plan — refining camps, expanding education, and staying adaptable
The mindset shift that keeps her passionate, profitable, and always learning
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I do find that if a parent happens to be at the school and sees me photographing their kid, usually they reach out to me within 48 hours to book a family session… there is something about seeing the interaction, right? How I work with their kids, that sells them also, in addition to the work. – Rebecca Hunnicutt
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
Kids make so many facial expressions right? In a short amount of time. And… they might have a look that they see all the time, and if I can capture that for them, even though I might not know that's something special, right? So I do try to have my goal is a minimum of three, but it's usually more like eight different images. – Rebecca Hunnicutt
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Rebecca shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
When I have a fair number of grandmothers who hire me for extended family sessions, I always tell them, “I am here for you. I will help you design your album. I'll help you place that order”, because I know my own mother would be confused…If I can design an awesome album for them, they're usually like, Okay, I'll buy one for my daughter too. – Rebecca Hunnicutt
If you have any questions I missed, a specific question you’d like to ask Rebecca, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I work really hard on kind of funneling those families, particularly the right fit families, into my portrait business. So it's actually kind of a nice way for me to be introduced to them, and, you know, and then kind of get them into my ecosystem for my portrait business. – Rebecca Hunnicutt
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
The post 633: Rebecca Hunnicutt – Building a Profitable, Adaptable & Fun Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
