My Amazon Guy Amazon PPC News: Headline Ads show Deals, More Display Placements
Watch on YouTube for demo. Amazon advertising news and updates https://advertising.amazon.com/blog/whats-new-with-sponsored-ads-and-stores-september-2020
Sponsored Brands creative and reporting enhancements
New deal messaging options available for Sponsored Brands
Your Sponsored Brands ads will now feature deal messaging and badges, without having to create deal-specific headlines or campaigns. Sponsored Brands ads that feature products with live deals will display an updated call-to-action (CTA)—"Save up to X% on Brand." Messaging is applied automatically, based on deal availability. Visit our Support Center to learn more.
Sponsored Brands search terms now available in campaign manager
Sponsored Brands search term reports are now available to view directly in the campaign manager for Sponsored Brands campaigns. Search terms help you discover which keywords and products generated clicks and sales from your ads. You can use these insights to optimize targeting and maximize performance. You can also now view conversion rate (orders/clicks) and ROAS (return on ad spend) metrics directly in campaign builder. These metrics were previously only available as downloadable reports. You can also access search terms reports in the report center or through the Amazon Advertising API. Visit our Support Center to learn more.
Sponsored Display customization and new placement options
Headline and logo editing now available for Sponsored Display product targeting
Advertisers in the US, CA, UK, FR, IT, ES, DE, JP, UAE can now edit the headline and logo of their Sponsored Display product targeting creatives. Customization allows you to test what variations perform best, and helps you communicate your brand message to shoppers. Ads with a custom headline and logo may appear alongside product description pages, customer reviews, shopping results pages, or under the Featured Offer. Visit our Support Center and ad policy page to learn more.
Additional placements for Sponsored Display
Sponsored Display advertisers in the US, UK, DE, FR, IT, ES, CA, and JP using creatives with customized headline and logo now have access to additional ad placements on desktop and mobile. To access these placements, use Sponsored Display product targeting with customized headline and logo. Campaigns are automatically eligible to serve in these placements.
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