The 80/20 Principle 233: Marketing with Authenticity
Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients.
Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner.
Show Notes- I recommend reading This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin (his best book on the topic)
General Resources
- The 80/20 Principle (my email newsletter)
- The 5 Pillars of a Tech-Powered Law Practice
- The Inner Circle (an online community for law firm owners)
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