Holiday Shopping Season Off To a Great Start

The holiday shopping season has started positively, with consumers remaining cautious and selective in their buying habits. They are focusing more on purchasing needs rather than wants and are not making impulsive purchases. However, retailers are offering more generous discounts this year compared to last year, with nearly 40% of consumers noticing this trend. Additionally, the buy now pay later program is gaining popularity, with one in five consumers planning to leverage this payment option during the holiday season. Retailers are also stretching out their holiday spending period and starting to sell products for upcoming holidays, like Valentine's Day, earlier than usual.