Sequence Over Strategy Stop Collecting, Start Connecting
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Dec 4, 2025 Tired of hollow networking? Discover why genuine connections outweigh sheer numbers. Dive into how quality networks can become powerful business assets. Learn to identify your valuable ties and why depth is crucial for service providers. Michelle unveils a three-level framework for intentional networking and shares a step-by-step sequence to build meaningful relationships. Plus, get tips on auditing and refining your connections to ensure they truly matter. Say goodbye to empty coffee chats and hello to impactful networking!
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Quality Beats Quantity
- Your business is the average of the quality of your network, not its size.
- A few high-quality connections compound value far more than many shallow ones.
Traffic vs Relationship Networking
- Traffic-style networking mirrors traffic marketing: wide but shallow and often ineffective for service businesses.
- Relationship marketing needs depth to produce reliable referrals and collaborations.
The Conference Cards That Meant Nothing
- Michelle recalled returning from a conference with a thick stack of business cards she knew were useless.
- She contrasted that with intentionally meeting specific people who would actually help her business.