Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: WORDS that Boost Everything? Facebook Update! Bridgerton? | Ep. 452
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Jan 27, 2026 Platforms are leaning back into long-form writing and big payouts for standout articles. Data shows Threads outpacing X in mobile use while X runs a $1M long-read contest. Timely Super Bowl keywords and a single emoji are driving big email lifts. New paid options let advertisers boost Facebook Live to targeted audiences. Lululemon faces backlash over a transparency fail in their latest leggings.
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Long-Form Is Back On Social
- X is paying $1 million for the best 1,000-word original article to drive long-form content creation.
- Jay Schwedelson notes this mirrors LinkedIn's prioritization of long articles and signals a social media blog revival.
Threads Surpasses X On Mobile
- SimilarWeb data shows Threads now has higher mobile daily usage than X, signaling shifting mobile attention.
- Jay expresses surprise because Threads feels like a ghost town despite the numbers.
Leverage Super Bowl Keywords In Emails
- Use football-related words near the start of subject lines the week before the Super Bowl to lift opens ~15%.
- Add the Super Bowl emoji within 24 hours before or after the game to boost opens by over 20%.
