Why Become a Fractional CMO? - Hannah Sturgill - Fractional CMO Show - Episode # 054

When you’re committed to taking control of your life and solving bigger problems, you might be ready to become a Fractional CMO. Hannah Sturgill is the Client Engagement Specialist at CMOx. Hannah explains the impact that hiring a Fractional CMO can have on a business, why commitment is crucial to success, and how to join the CMOx Accelerator.

 

Takeaways

• The first step to becoming part of the CMOx Accelerator is a call with Hannah to make sure that you’ll be able to get the most out of the Accelerator. The call is very low-stakes and Hannah asks basic questions mostly about your goals and marketing background. 
• Becoming a Fractional CMO provides you with a great opportunity to make a real impact on companies and the people that depend on them. There are so many businesses that have reached a ceiling of complexity and need someone to help them move beyond it. 
• Many of the marketers that have been impacted by the recent increase in big tech layoffs are looking to become Fractional CMOs because they see the need to become their own boss and diversify their income streams. 
• Before taking on clients as a Fractional CMO or even pitching potential clients your services, make sure that you have the right frameworks to be successful as a Fractional CMO. 
• One of the major draws to becoming a Fractional CMO is the ability to control your own schedule and choose to work whenever you want to. This is very appealing for parents who want to be around as much as possible during their children’s formative years.
• If you’re only looking for leads without also looking for a framework, you’re not actually committed to the idea of becoming a Fractional CMO. You need to be willing to invest in yourself and your own business, not just in leads.
• Great opportunities come to those that are committed and willing to take risks. If you are committed, you can take control of your life and stop letting other people dictate your future.

 

Quote of the Show:

• “If you're not super hungry, then it's a lot harder to put in the effort that it takes to be successful, so you’ve got to come into this with a full appetite” - Hannah Sturgill 

 

Links

• Hannah’s LinkedIn: https://www.linkedin.com/in/hannah-sturgill/ 
• Casey’s Twitter: https://twitter.com/CaseyStanton 
• Casey’s LinkedIn: https://www.linkedin.com/in/caseystanton/ 
• CMOx Website: https://cmox.co/call/ 
• The Fractional CMO Method: https://cmox.co/book/ 

 

Ways to Tune In

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show 
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/750vtUZlBpA