050: The DNA of a Great CEO with JeVon McCormick

JeVon McCormick is the CEO and majority Co-Owner of Scribe Media, a multi-million dollar publishing company that helps people write, publish, and market their books.

Scribe was ranked #1 Top Company Culture in America by Entrepreneur Magazine and has worked with 2,200 authors including The Nobel Peace Prize Committee, Former CEO of Chipotle, Monty Moran, and David Goggins, whose bestselling book Can’t Hurt Me, sold over 2 million copies.

As someone who was named Best CEO in Austin, TX, I wanted to talk to JeVon about his approach to managing Scribe’s business operations.

You’ll learn why he believes most founders are following a broken playbook, the roles and responsibilities that he’s focused on as a CEO, and his people-first leadership style that allows Scribe Media to continue to scale.

Key Takeaways with JeVon McCormick

• Hiring for character instead of where someone went to school.
• Why JeVon dislikes phrases such as “attract and retain” or “human capital” when referring to the people who work for you.
• Why JeVon celebrates staff who decide to leave for new opportunities.
• Should employees have to give two weeks notice when quitting?
• Creating SOPs and making sure no individual holds all the “Institutional Knowledge.”
• Why startup founders need to be willing to abandon the CEO title if they're not the right fit for the role.
• What makes a great CEO?
• Why JeVon believes Tim Cook is one of the greatest operators of all time.
• The roles and responsibilities of a CEO.
• Find out why JeVon believes society has weaponized the word “diversity.”
• The 3 C’s that JeVon uses to find out what the company is doing great.
• Hear Scribe’s work-with-you process for writing books for authors.
• Understanding the distribution of sales across audiobooks, kindle, and print.

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