#146: Sales Enablement SaaS: Advanced Outreach Strategies for Sales, Podcast Guesting, Finding Affiliates, and PR

Andy Cabasso, Co-founder of Postaga, discusses innovative outreach strategies for sales effectiveness. He dives into how Postaga simplifies email outreach with AI and personalized approaches. The conversation highlights the evolution of CRM tools for affiliate marketing, maximizing collaboration opportunities. Andy shares the importance of creativity in cold emails, using humor to foster connection. He also covers mastering podcast pitching techniques and the role of automation in streamlining follow-ups, making outreach more efficient and engaging.