Representation in Design and Content Marketing

00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy

00:56: Why Darin created an agency-wide presentation on “Representation in Design”

2:06: How Giselle’s Instagram has become a platform for inclusion and diversity

3:01: Checking the biases of your business and colleagues

4:33: How to combat fear of representing things “wrong”

6:50: The importance of keeping others accountable

8:13: What to do when clients give pushback

11:44: How “checking boxes” for diversity can result in tokenism

12:31: Designing “real” people and why representation is more than just race

14:47: Giselle’s inspiration for illustration and graphic design

15:44: Why audiences are supporting businesses they believe in

16:10: How to improve your content marketing through writing

17:10: Improve your education on representation internally first

17:33: Supporting the greater good is good for business

17:50: Closing thoughts and resources