That's What I Call Marketing S3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
In this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber Podcast
Marc Binkley & Vassilis Douros as they dive into an engaging year in review. The group discusses major marketing campaigns from 2024, debates the value of brand versus performance marketing, and share surprising developments from the year. Throughout the episode, they analyze the impact of controversial marketing strategies, the evolving role of AI in creative processes, and the anticipated rise of video content. Don't miss their bold predictions for the marketing landscape in 2025 and beyond. Whether you're a marketer or marketing enthusiast, this year-end analysis offers valuable insights and lively discussion.
00:17 Meet the Hosts
02:15 Campaigns of the Year
11:49 Bullish or Bearish: Marketing Trends
12:18 Influencer Marketing Insights
25:51 Greenwashing and Brand Authenticity
26:59 Marketing Surprises of the Year
27:18 TV Ad Spend and Frequency Debate
30:23 Pre-Testing Debate and Innovations
34:24 Jaguar's Controversial Rebrand
41:10 Predictions for 2025
43:05 AI's Role in Creative Marketing
45:17 Debating Marketing Theories
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