The Best One Yet đ¤ âEucalyptus pulp shoesâ â Allbirdsâ carbon counting. Facebookâs un-Giphy-ing. Coalâs Santa nemesis.
Dec 1, 2021
Allbirds is grappling with how to make carbon counting as appealing as calorie counting after a key earnings report. Meanwhile, Facebook faces pressure from the UK to abandon its Giphy deal, an acquisition it might fight against. On a different note, coal prices soar to a decade-high, just in time for Santa's naughty list, as it battles an unexpected rival. The discussion is both engaging and thought-provoking, blending sustainability with current business controversies.
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Allbirds Stock Performance
- Allbirds' stock doubled after their IPO but has since fallen by 30%.
- Despite this, they have aggressively loyal customers, with half of their sales coming from repeat buyers.
Allbirds: A Materials Company
- Allbirds emphasizes materials and sustainability over shoes in their IPO filing.
- They use sustainable materials like tree bark, crab shells, castor bean oil, and eucalyptus pulp.
Carbon Footprint Labeling
- Allbirds aims to make carbon footprint a key purchasing factor, like calorie counts for food.
- They include carbon footprint numbers on product labels to influence consumer choices.