Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business

How to Turn 1 Post into 10 with an Intentional Content Repurposing System with Felly Day [Ep 10]

Mar 26, 2024

In this chat, Felly Day, owner of a content repurposing agency, shares her unconventional approach to content strategy. She emphasizes the need for intentionality in turning one piece of content into multiple formats, avoiding bland copy-pasting. Felly discusses the evolution of content creation, focusing on authenticity over aesthetics, and the importance of having a content hub for efficiency. She also encourages overcoming perfectionism and finding joy in casual entrepreneurship, all while pursuing a happier, more fulfilling work-life balance.

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ANECDOTE

Becoming The Unprofessional Brand

Felly built the "unprofessional entrepreneur" brand from living and working casually in Mexico and showing up to calls in towels and bikinis.
She leaned into the idea that clients pay for her brain, not her wardrobe, and the persona stuck.

INSIGHT

Content Aesthetics Have Rapidly Evolved

Content shifted from highly curated, studio-style feeds to casual, face-to-camera content over recent years.
Felly and Sam note that graphics and text-first posts exploded after 2019, changing how creators show up.

ADVICE

Transform, Don't Copy-Paste Content

Repurposing means transforming an original piece into new, platform-appropriate formats rather than copying and pasting.
Change hooks, calls-to-action, and formats so each version maintains impact for its audience.

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In this episode, I chat with my friend Felly Day, the owner of a content repurposing agency, and she shares insights on content repurposing and building a repurposing strategy. She emphasizes the importance of transforming content and avoiding copy-pasting. Felly also discusses the shift in content creation over the years and the need for intentionality in content strategy. She provides tips on repurposing content and shares the benefits of having a content hub. We also chat about overcoming perfectionism and trying new platforms.

More about Felly Day:

Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. After living as an expat in Mexico for 3 years while running both sides of her business, she's relocated to the south of France to plan her wedding with the Frenchman and restructure her business in the lead-up to married life. Felly is big on ditching the "white picket fence" narrative and helping you create a life that provides real happiness. You can usually find her with a cup of tea, a bottle of water and a 90s R&B playlist banging in the background.

Takeaways:

Content repurposing involves transforming original content into new pieces for different platforms.
Avoid copy-pasting content and instead focus on transforming it to maintain impact.
Intentionality is key in content strategy, focusing on what your audience needs to hear and what leads them closer to your offer.
Having a content hub, such as an organized database of all your content, can help with repurposing and resharing content.
Overcome perfectionism and try new platforms, giving them an honest go for at least 30 days.

Connect with Sam Whisnant:

Website: https://www.systemswithsam.com/services
Instagram: https://www.instagram.com/systemswithsam/

Connect with Felly Day:

Turn 1 post into 10: https://fellyday.ck.page/leadmag
Instagram: https://www.instagram.com/fellyday/
Get 100 pieces of repurposed content in the Remix [affilliate link]: https://samwhizbiz--fellyday.thrivecart.com/remix/6579a5066d6d1/