In this episode, I chat with my friend Felly Day, the owner of a content repurposing agency, and she shares insights on content repurposing and building a repurposing strategy. She emphasizes the importance of transforming content and avoiding copy-pasting. Felly also discusses the shift in content creation over the years and the need for intentionality in content strategy. She provides tips on repurposing content and shares the benefits of having a content hub. We also chat about overcoming perfectionism and trying new platforms.
More about Felly Day:
Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. After living as an expat in Mexico for 3 years while running both sides of her business, she's relocated to the south of France to plan her wedding with the Frenchman and restructure her business in the lead-up to married life. Felly is big on ditching the "white picket fence" narrative and helping you create a life that provides real happiness. You can usually find her with a cup of tea, a bottle of water and a 90s R&B playlist banging in the background.
Takeaways:
- Content repurposing involves transforming original content into new pieces for different platforms.
- Avoid copy-pasting content and instead focus on transforming it to maintain impact.
- Intentionality is key in content strategy, focusing on what your audience needs to hear and what leads them closer to your offer.
- Having a content hub, such as an organized database of all your content, can help with repurposing and resharing content.
- Overcome perfectionism and try new platforms, giving them an honest go for at least 30 days.
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