In this episode, I share a humorous incident where I was tagged as a "chronic spammer" in an email but shift the focus to the significance of email marketing. The main points include emphasizing the vitality of email marketing for a successful customer journey and highlighting that the core issue lies in the quality of relationships rather than the content of the emails. I stress the need to tailor email strategies based on audience preferences regarding frequency and content to build trust and engagement. Email marketing is portrayed as a touchpoint in a relationship rather than a mere transaction.
I inject humor by mentioning a goal to build a $100 business, underscoring the importance of resilience in the face of criticism. Subsequently, I outline seven common mistakes in email marketing, such as avoiding unsolicited messages, thorough testing before sending emails, prioritizing subject lines and sender names, making unsubscribing easy, favoring simple text-based emails, regularly monitoring statistics, and maintaining a consistent email schedule._
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.