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The Australian Seller
TAS 158 – Selling on Amazon India. Peter Everett from Australian Brand, Nanoman explains
Jul 1, 2024
Peter Everett, founder of the eco-friendly brand Nanoman, shares his journey of global expansion through Amazon. He discusses the incredible success of launching in India, describing it as a 'sleeping giant' in e-commerce. Peter highlights the challenges of navigating red tape and taxes in international markets and shares strategies for competing against bigger brands. Their conversation emphasizes the importance of branding, customer engagement, and the power of networking among sellers to thrive in diverse markets.
50:35
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Quick takeaways
- The brand successfully expanded internationally by strategically entering key markets, overcoming regulatory challenges, and adapting to local consumer preferences.
- Amazon India emerged as a lucrative opportunity due to its vast potential and quick revenue generation for products like shoe protection.
Deep dives
Global Expansion of a Brand
A small brand began expanding internationally through Amazon, initially launching in the United States before moving into other markets such as Australia, Singapore, and the UK. The brand's growth strategy involved identifying key markets and gradually rolling out products, which included specialized coatings like anti-graffiti and anti-bacterial options. Each new territory presented unique challenges, including navigation through local regulations and customs duties. Significantly, the entry into India was highlighted as a remarkable opportunity, given the marketplace's vast potential and rapid growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode