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19min chapter
TAS 158 – Selling on Amazon India. Peter Everett from Australian Brand, Nanoman explains
The Australian Seller
Navigating International E-Commerce
This chapter recounts the initial meeting of the hosts at an e-commerce event in 2017 and their subsequent journey in selling on Amazon across various markets including the U.S., Australia, and Singapore. It highlights key strategies for competing with larger brands, the significance of professional branding, and the dynamics of promotional events like Prime Day. The discussion also covers the unique challenges in different markets, including the UK, and the lessons learned from adapting their approach to improve sales and visibility.
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