214: How to Build Your Business Without Social Media with Rebecca Tracey

Lots of you are experiencing social media burnout, and I can relate. I’ve been there. The ever-shifting algorithms, the pressure to constantly create content, and the time suck of putting yourself out there over and over again, often with minimal returns on that investment. It is exhausting. 

Personally, I still really enjoy social media for the most part, but that’s more of a preference than a hard and fast rule, and as regular listeners of this podcast know, social media is certainly not my main marketing focus. Beyond that, social meda isn’t for everyone, and it doesn’t have to be! It feels kind of radical to say that on a marketing podcast, but it’s the truth. You do not need social media.

My guest today has made NON-social media marketing the focal point of her marketing, and I am so excited to dig in with her. Rebecca Tracey works with aspiring life coaches, health coaches, healers, and other service-based businesses to build a business that will stand the test of time (and not be at the whim of whatever the newest trendy marketing fad is!). She helps clients clear the clutter and bring them back to foundations so they can articulate their vision clearly and move forward.