#233 Noah Morris - How To Make $350K/Month with Faceless YouTube Channels
Jul 31, 2024
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Noah Morris, a successful entrepreneur, runs 18 faceless YouTube channels with over 2.5 million subscribers, generating more than $5 million annually. He discusses the realities of YouTube automation, emphasizing that it’s not as easy as hiring a team. Noah shares strategies for finding niche markets, the importance of video elements like titles and thumbnails, and balancing creativity with productivity. He also covers the creation of his tool, Nexlev, which analyzes YouTube data to help others succeed, and reflects on the personal sacrifices made in his entrepreneurial journey.
The podcast reveals that while faceless YouTube channels have immense revenue potential, they require constant adaptation to changing trends for sustained success.
Understanding YouTube's algorithm is crucial for creators, as viewer engagement metrics significantly impact content visibility and long-term promotion.
Building a community around your content enhances viewer loyalty, allowing creators to refine their projects based on audience feedback and preferences.
Deep dives
Rapid Revenue Growth in Trendy Niches
The discussion highlights the potential for significant revenue generation on YouTube, with some channels earning between $100,000 to $120,000 per month by focusing on trending topics. It emphasizes the importance of understanding viewer engagement metrics like RPM (Revenue Per Mille) to maximize income from popular content. This business model is often characterized by its explosive rise and rapid decline, which means that creators must continually adapt and pivot to chase new trends. The host mentions the perils of operating in less stable content areas, pointing out that as fast as channels can rise in popularity, they can also decline just as quickly.
Navigating YouTube's Complex Algorithm
A crucial insight shared revolves around the complexities of YouTube's algorithm and how it prioritizes content based on various internal metrics. While keyword optimization is critical, what is said within the videos also profoundly affects visibility and reach. This highlights the necessity for creators to consider audience satisfaction and retention, as these aspects critically determine the ongoing promotion of content. Viewers today are more likely to engage with videos that resonate on a personal level and provide value, leading to broader distribution.
The Faceless Channel Business Model
The conversation delves into the phenomenon of faceless YouTube channels, where multiple creators can produce content without revealing their identity. The model leveraged is often based on the creation of plentiful short-form content, maximizing engagement while minimizing the need for direct creator interaction. This approach allows for scalability, as content can be produced and published more quickly than personal vlogging. Moreover, creators can focus on potential growth metrics for various types of content without being confined to a single style.
Harnessing Community Input for Success
Building a community around content has become an invaluable strategy for many creators, fostering loyalty and viewer engagement. Sharing the development of projects publicly enables feedback loops that can be leveraged to refine products or channels. This notion of building in public allows creators to adjust quickly to audience preferences and needs, leading to overall improved content and stronger community bonds. The idea is that by involving the audience in the creative process, creators can create content that resonates more deeply with their target demographics.
Challenges of Business and Lifestyle Balance
The discussion shifts to the personal struggles of balancing a rapidly growing business with the complexities of personal life. The host shares insights on managing the chaos of entrepreneurship while maintaining social connections, noting the sacrifices made, especially in regards to friendships and socializing. The story emphasizes how success can lead to feelings of isolation, reminding listeners of the importance of nurturing relationships even while pursuing ambitious goals. This reflection serves as a timely reminder that navigating the entrepreneurial journey often requires aligning personal goals with broader social interactions.
Finding and Maintaining Remarkability
It is underlined that achieving and retaining audience attention hinges on delivering something remarkable in content. The concept of 'remarkability' is explored, revealing that content must possess unique qualities to capture attention and generate interest. Creators are encouraged to find novel angles or distinct presentations to keep viewers engaged, explaining that innovation leads to virality. This highlights that as trends emerge, there’s an opportunity for creators to either align with or counter existing narratives to carve out their niche effectively.
Everyone thinks running a faceless YouTube channel is easy.
Just hire an editor, script writer and voice over artist and you can easily make $10,000/month on Youtube?
It’s not that easy and today we're sitting down with Noah Morris to expose the harsh reality of running faceless youtube channels and youtube automation in 2024.
Noah runs 18 Faceless channels with 2.5 million subscribers and generates over $5,000,000 per year while building tools like nexlev.io for the YouTube (faceless) industry.
Today we’re discussing all things Youtube: how to find your niche, YouTube revenue strategies, what makes a viral youtube video, how to build the right team, what most people get wrong about faceless youtube and so much more.
If you’re considering starting your own faceless channel or just want to know what it really creates viral YouTube videos, this episode is for you.
Smash that like button, subscribe and comment about what you think will be the next big trend on YouTube.
(00:00) Preview (00:30) Noah’s The YouTube Journey (02:09) Understanding Faceless YouTube’s Business Model (04:26) Biggest Challenges and Gray Areas (06:05) Noah’s Journey As a Young Entrepreneur (10:13) Making First $$$ Online (14:00) Why Noah Choose YouTube (17:40) Untapped Opportunities in Faceless Channels (19:52) Working with Freelancers (22:25) Competition and First Movers Advantage in Faceless Youtube (25:49) Challenges in Growing YouTube Channels (31:24) Noah Morris’ Biggest Mistakes (33:02) nexlev.io (39:23) Key Metrics for Success in YouTube (44:40) Milking Viral Content (47:18) Building a Startup in Public (49:06) Importance of Customer Feedback (54:27) Building Scalable Business Models (58:28) Challenges of Managing a Content Team (1:10:09) Noah’s Entrepreneurial Lifestyle and Challenges (1:18:27) The Reality of Being Rich Young (1:24:15) Finding Remarkability in Content