Ad Sales Training Nation Creating Urgency With Clients with Sales Training Coach Ryan Dohrn
Dec 20, 2024
Discover how to create a sense of urgency in client decision-making to boost sales effectiveness. Learn strategic techniques for effective meetings and follow-up plans that truly engage clients. Explore the impact of video in sales and find out how personal engagement can differentiate you from competitors. This insightful discussion highlights practical advice for crafting compelling sales videos and underscores the significance of face-to-face interactions in building valuable client relationships.
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Create Urgency With Incentives
- Offer incentives to create urgency, preferably non-discount bonuses that add value without extra cost.
- Use scarcity tactics like holding digital inventory to motivate quicker client decisions.
Get Buy-In Fast
- Provide preliminary pricing or ideas in the first meeting to encourage immediate consideration.
- Avoid making clients wait for proposals, which can slow down the sales process and reduce urgency.
Control Follow-Up Timing
- Always control and agree on follow-up plans with clients rather than letting them set the timeline.
- Schedule brief, specific follow-ups and establish ways to reconnect if meetings are missed to maintain momentum.
