Retail Gets Real 400. How retail navigated uncertainty and transformation in 2025
Jan 9, 2026
Matthew Shay, President and CEO of the National Retail Federation, shares insights on the transformative year of 2025. He discusses the critical impact of trade policy and tariffs on retail stability. Consumer sentiment is examined, revealing that despite anxiety, spending continues across income levels. Shay also delves into practical AI adoption strategies for retailers, emphasizing its role in enhancing workforce dynamics and supply chains. Additionally, he highlights the importance of investing in retail education and leadership for the industry's future.
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Big Show Sets The Industry Agenda
- NRF's Retail's Big Show convenes global retail leaders and sparks year-ahead planning.
- Matthew Shay describes it as a solutions-focused global convening that sets industry priorities.
Retail Is Inherently Global
- NRF expanded internationally to mirror retail's global supply chains and customer base.
- Matthew Shay framed global shows as learning exchanges to import and export ideas across regions.
Tariffs Created Costly Uncertainty
- Tariff-driven policy changes in 2025 injected unpredictability and disrupted supply chains.
- Matthew Shay urged policymakers to provide predictable trade pathways so retailers can plan sourcing and pricing.