Strengthen your brand – with Ramona Joita

Ramona Joita recommends that strong branding in 2026 is key – and shares why research is an integral part of this.

Ramona says: “Strong branding, not just keywords, will drive organic visibility in the AI-powered SEO landscape in 2026.

2025 has been the busiest year ever. I have been in this business for 15 years now, and I have faced all the changes that Google has put us through. We had the mobile-first index, where we had to adjust our websites to fit the mobile version. We had RankBrain, where Google started focussing on how people react to our content and not only to the keywords that we were publishing or the backlinks pointing to our websites.

However, this has been the busiest year by far, and we are still in an early stage of understanding how this is changing the game.

2026 will be an even more challenging year. If there is one thing that I believe will work, it will be to start building a brand. You cannot go wrong with that; Google loves brands, and LLMs will love brands too.”