Pro Politics with Zac McCrary
Bill Knapp, Partner at SKDK, on 40+ Years as an Admaker
Aug 29, 2023
Listen to Bill Knapp, a top Democratic media consultant, as he shares his NYC roots, the 1980 Senate campaign that launched his career, lessons from his mentor Bob Squier, key races in his development as a strategist, the '96 Clinton re-elect, 20 years in Mike Bloomberg's political orbit, advice for budding media consultants, and more.
54:41
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Quick takeaways
- Gaining experience through working on political campaigns is crucial for aspiring political consultants to develop a strong foundation of knowledge and skills.
- Delivering a strong, well-executed message that connects with voters and emphasizes candidates' accomplishments and values is key to running successful campaigns.
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Summary of the podcast episode
This podcast episode features an interview with Bill Knapp, a veteran Democratic media consultant. Knapp shares insights and stories from his decades-long career in politics, discussing his work on various campaigns, including those of Clinton, Bloomberg, and Blagojevich. He highlights the importance of finding creative solutions to political challenges, the need for candidates to stay true to their values, and the value of teamwork in running successful campaigns. Knapp also emphasizes the importance of learning from others, staying curious, and maintaining integrity in the political consulting field.
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