Bill Knapp, Partner at SKDK, on 40+ Years as an Admaker
Pro Politics with Zac McCrary
The Growth and Success of SKDK in Political Advertising
A discussion about the evolution of political advertising and the competitive advantage of SKDK with its large team of experts.
Bill Knapp is in his fifth decade as a top Democratic media consultant and is the first K in the mega-media firm SKDK. In this conversation, Bill talks his NYC roots, the 1980 Senate campaign that launched his professional career, lessons from his mentor & eventual partner Bob Squier, key races in his development as a strategist, the '96 Clinton re-elect, 20 years as part of Mike Bloomberg's political orbit, advice for budding media consultants, and much more.
IN THIS EPISODE
Bill’s roots on the Upper West Side of Manhattan…
The three prominent figures Bill met as a child in his apartment building…
Bill dips his toe into politics at Franklin & Marshall College in rural PA…
The 1980 Liz Holtzman Senate campaign changes Bill’s professional direction…
Bill’s intersection with mentor and future business partner, the legendary Bob Squier…
Bill talks the legacy of Bob Squier…
The US Senate race where Bill established himself as a media strategist in his own right…
Bill goes deep inside the 1996 Clinton Presidential Re-election…
Bill helps elect Mike Bloomberg Mayor of NYC in 2001…
Bill’s perspective on the Bloomberg 2020 presidential with a few years’ hindsight…
How Bill’s firm, SKDK, grew to the size of 100+ employees…
Bill talks the skillset of his prominent business partner Anita Dunn…
Bill’s advice to the next generation of political media consultants…
AND $15 CPP, Adas, Avenue J, Daniel Barash, Bob Bauer, Belmont Stakes, Joe Biden, Rod Blagojevich, Jim Blanchard, Bill Bradley, Jim Brady, broad shoulders, Quentin Burdick, Jimmy Carter, Pia Carusone, Central Park, Chat GPT, cinema verité, Tony Coehlo, The Communications Company, the crack epidemic, crusty editors, Jennifer Cunningham, the DSCC, Rich Davis, Joe DiMaggio, David Dinkins, David Doak, Bob Dole, Byron Dorgan, Rahm Emanuel, Carter Eskew, F stops, FIFA, Friday Shabbat, David Garth, Newt Gingrich, Al Gore, Bob Graham, Frank Greer, Hal the Doorman, David Halberstam, Patti Harris, the Hinckley Hilton, Harold Ickes, Independent Network News, Josh Isay, Elena Kagan, Keith Kincaid, Samantha Knapp, Stanley Kubrick, JFK, lashon hara, Joe Lieberman, Horace Mann, Minnesota boys, Damon Miranda, Rick Miranda, Mike Moore, Mike Morey, Dick Morris, Jim Mulhall, New Jersey droughts, Jackie Onassis, Mark Penn, Earl Pomeroy, Mark Putnam, Riverdale, Bob Roe, Hillary Rosen, David Sawyer, Doug Schoen, Kevin Sheekey, Oren Shur, Doug Sosnik, Mark Squier, George Stephanopoulos, David Strauss, Earl Strinden, Ray Strother, technocrats, torturing gaffers, Donald Trump, Bradley Tusk, Verrazzano-Narrows Bridge, VW Karmann Ghia, Otto von Bismarck, War and Peace, Lowell Weicker, Elie Wiesel & more!
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