147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

What’s up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.

In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.

This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.

Check out Jake here:

https://www.youtube.com/watch?v=obngREiNGic&t=225s

https://www.instagram.com/jakekassan/

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Timestamps:

0:00 - Trailer

0:27 - Intro

1:06 - One Handed Crack

1:35 - Making $100m to become a YouTuber

3:47 - Dream Client Accelerator

4:22 - The moment that defined Jake’s new future

8:02 - Artlist

8:36 - Having purpose is everything

11:59 - Was Jake happy while building MVMT

14:04 - Jake’s struggle with panic attacks

17:34 - Advice from other founders

19:30 - How relationships with friends and family changed after selling MVMT

22:47 - The freedom of creating now without expectations

24:48 - What Jake hopes people take away from his videos

27:13 - Jake’s favorite part of making YouTube videos

28:53 - How Jake structures his day

30:09 - What Jake learned from MVMT that he’s bringing to his YouTube channel

31:35 - Taking calculated risks

32:55 - When Jake knew MVMT was going to be massive

34:13 - Jake’s favorite aspect of building MVMT

38:39 - Why Jake chose to create a brand around watches

41:29 - Funding the business through credit cards

42:33 - MVMT was at the forefront of influencer marketing

44:08 - The failed Kylie Jenner collaboration

46:35 - Could Jake do it all over again

47:45 - Jake’s desire to mentor other founders

49:32 - The strategy for repeat customers

51:13 - Discussing the sell with his cofounder

52:32 - Women and men are influenced differently

58:06 - The process of selling a company

1:00:56 - The feeling of $100m hit your bank account

1:03:47 - Staying at the brand for two years post sell

1:06:44 - What Jake learned from Movato

1:10:21 - Jake’s leadership style

1:14:24 - Jake’s most important life values

1:17:18 - Jake’s advice to someone wanting to build a brand

1:19:31 - Is Jake content?

1:21:30 - Advice to your 18 year old self

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