Social media guru Daisy Morris, founder of The Self Hood, discusses transitioning from fashion to digital marketing, navigating social media for mental health, prioritizing brand values over trends, transitioning to full-time freelancing, and fostering real connections in the digital era.
Creating a supportive space for clients and freelancers by fostering open communication and welcoming questions.
Emphasizing adaptability and continuous learning in the digital marketing landscape for personal growth and success.
Setting boundaries and mindful use of social media to prevent burnout and negative effects on mental health.
Aligning brand values with strategies for authentic connections and meaningful engagement with consumers.
Prioritizing personal time and establishing boundaries to prevent burnout while transitioning to freelance work.
Embracing change and continuous learning in the dynamic digital landscape, focusing on in-person networking for meaningful connections.
Deep dives
Challenges of Starting The Cell Food Agency
Starting The Cell Food agency was born out of frustration after facing challenges and feeling misunderstood in digital marketing agencies. Daisy Morris, the founder, transitioned from a fashion background to creating her agency to offer a welcoming and non-intimidating space for clients and freelancers. She emphasized the importance of open communication and encouraging questions to foster a supportive environment.
Journey of Self-Taught Experience and Career Transition
Daisy Morris shared her journey of transitioning from studying fashion to discovering her passion for social media and digital marketing. Through self-taught learning and varied experiences in creative agencies and fashion houses, she realized the importance of adaptability and continuous learning in the ever-evolving digital landscape.
Managing Mental Health and Screen Time in Social Media
Recognizing the potential negative impact of social media on mental health, Daisy Morris highlighted the importance of setting boundaries to avoid burnout and dependency on digital platforms. She emphasized the need for a healthy relationship with screen time, advocating for mindful use to prevent comparisons and anxiety.
Building Brand Strategies Based on Values
Daisy Morris discussed the significance of aligning brand values with strategies to build authentic connections with audiences. She emphasized the value of consistency in messaging and brand purpose over tactical elements like hashtags, encouraging brands to focus on meaningful engagement and genuine connections with consumers.
Transitioning to Freelancing and Prioritizing Creative Freedom
The shift to freelancing provided Daisy Morris with creative freedom and autonomy in shaping her workday. She highlighted the importance of prioritizing personal time and establishing boundaries to prevent burnout. Encouraging students and graduates to freelance, she stressed the value of networking, seeking advice, and balancing financial considerations with passion and personal growth.
Embracing Change and Future Directions for The Cell Food
Looking ahead, Daisy Morris expressed a focus on in-person events and real-life networking to foster meaningful connections and interactions post-pandemic. While maintaining a flexible long-term approach in the dynamic digital landscape, she emphasized the importance of adapting to change and fostering community engagements.
Connecting with Daisy Morris and The Cell Food
Listeners were invited to connect with Daisy Morris on LinkedIn under her name and on Instagram at The_selfhood. She encouraged inquiries, advice-seeking, and interactions through direct messages or newsletter sign-ups for further insights and support in the social media and digital marketing realm.
Engagement with Passion Hustle Podcast and Future Episodes
The Passion Hustle Podcast offered insight into the entrepreneurial journeys of individuals like Daisy Morris, providing a platform for sharing stories and encouraging aspiring entrepreneurs to pursue their passion projects. With new episodes every two weeks, listeners can continue to find inspiration and practical guidance along their entrepreneurial paths.
Exploring Social Media Platforms and Content Creation
Discussion covered the effectiveness of various social media platforms like Instagram, LinkedIn, and TikTok, highlighting the importance of tailored strategies based on target audiences. Emphasizing quality over quantity, Daisy Morris advised on content consistency and aligning with brand values to build trust and engagement.
Transitioning into Freelancing and Overcoming Challenges
Aspiring freelancers were encouraged to seek help, ask questions, and network to navigate the challenges of transitioning into freelance work. Daisy Morris shared personal experiences of managing financial uncertainties, emphasizing the importance of long-term vision and balancing personal values with financial stability.
Encouraging Creative Freedom and Industry Adaptation
Reflecting on the fluid and rapidly changing digital industry, Daisy Morris urged individuals to embrace change and continuous learning. While highlighting the benefits of creative freedom in freelance work, she encouraged practitioners to adapt to industry trends, foster connections, and remain open to new opportunities for growth and development.
In today’s episode we are excited to welcome a social media guru, somebody who has taken digital marketing in her stride, having an abundance of experience in the industry, and now founding her own social media agency, The Self Hood. Working with clients such as Bills restaurant, Puttshack and Candy Kittens, our guest has helped give online interactions that more friendly feel and build a solid social media strategy.
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