
Episode 6: Daisy Morris - The Selfhood
Passion & Hustle Podcast
00:00
Navigating Social Media Challenges: Brand Values vs Trends
This chapter discusses the importance of building social media strategies based on brand values and purpose, rather than just following trends, to succeed in the marketing industry. It emphasizes creating a human connection and focusing on brand purpose to attract the younger generation seeking deeper brand meanings. Strategies for freelance social media managers are shared, highlighting the significance of authenticity in branding, targeting ideal clients, and proactive networking.
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