649. Retention Is a Love Language: Using AI to Communicate With More Care (Not Just More Often) - Crystal Clark, Amina Mohamed + Michael Mitchell

Retention is about relationships. But most donor communications either feel too rushed or too robotic. This session is about doing things differently with the power of AI, done responsibly.

We’re sitting down with three organizations that are using AI to help them show up better for their donors: writing magnetic messaging, personalizing with care + actually deepen connection. We’ll talk about how they’re saving time, scaling touchpoints, and staying true to their voice along the way.

You’ll hear the tools they’re using, the prompts that are working, and where they’ve drawn the line on what not to automate. It’s real talk on using AI to build trust… not just create more output.

Episode Highlights

• Retention as a Love Language (05:14)
• Building Lasting Relationships with Donors (10:38)
• Using AI to Build Trust (15:54)
• Ethics in Storytelling and Communication (21:23)
• Practical Tools and Workflows for Retention (33:36)

Episode Shownotes: www.weareforgood.com/episode/649

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter