Jason Pantana, a social media strategist, dives into the future of real estate marketing. He reveals how realtors can conquer social media algorithms to boost visibility and foster meaningful connections. Pantana emphasizes the importance of local content and shares techniques to convert casual interactions into concrete leads. He also discusses leveraging AI tools to amplify marketing efforts, particularly through engaging formats like Instagram stories and polls. Essential insights for realtors gearing up for success in 2025!
Engaging directly with your audience on social media enhances algorithm visibility, leading to increased content prioritization and connections.
Utilizing AI tools in video content creation can streamline production, improve quality, and significantly boost audience engagement in your marketing strategy.
Deep dives
Understanding Social Media Algorithms
Social media algorithms play a crucial role in determining which content is visible to users. Key elements like connection, interest, and relevance influence how content is shared across platforms such as Instagram, Facebook, TikTok, and YouTube. Engaging with your audience through direct messages and comments can enhance connection, prompting the algorithm to show your content to those who engage with you often. Establishing authority by consistently posting on specific topics can increase relevance, ensuring that your posts are prioritized in users' feeds.
Converting Audience Engagement into Action
Successfully converting an audience into active customers involves creating content funnels that simulate the experience of working with you. Techniques such as simulation, activation, and mirroring can effectively drive demand for your services. For instance, showcasing property previews can give potential buyers a taste of what it's like to have you as their agent, which naturally encourages them to hire you. Additionally, using social media stories to ask engaging questions can activate interest and lead to meaningful connections, ultimately driving sales.
Leveraging AI for Enhanced Marketing
AI technology can significantly enhance social media marketing efforts, particularly video content production. Tools like Captions AI streamline the editing process by automatically adjusting eye contact in videos, making them more engaging for viewers. This not only simplifies video creation but allows for more consistent and professional-looking content. Integrating AI into your marketing strategy can greatly multiply your outreach, enabling more effective audience engagement and conversion in the competitive landscape of social media in 2025.
What are the best social media strategies for realtors in the coming year? That’s the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big.
For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He’ll show you how to:
Beat the algorithm to get your content prioritized and served to the right audience
Transform content into conversations
Leverage AI to amplify your impact
This is absolutely essential for your 2025 business prep, so make sure you watch or listen now, then implement today’s best social media strategies into your business plan. Afterward, you’ll want to go back and watch the full webinar recording, here.
In this webinar segment, Jason discusses…
4:25 – Local social
6:05 – Content Funnel
12:50 – AI Amplification
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