The Tom Ferry Podcast Experience
2025’s Best Social Media Strategies for Realtors
Nov 13, 2024
Jason Pantana, a social media strategist, dives into the future of real estate marketing. He reveals how realtors can conquer social media algorithms to boost visibility and foster meaningful connections. Pantana emphasizes the importance of local content and shares techniques to convert casual interactions into concrete leads. He also discusses leveraging AI tools to amplify marketing efforts, particularly through engaging formats like Instagram stories and polls. Essential insights for realtors gearing up for success in 2025!
17:01
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Quick takeaways
- Engaging directly with your audience on social media enhances algorithm visibility, leading to increased content prioritization and connections.
- Utilizing AI tools in video content creation can streamline production, improve quality, and significantly boost audience engagement in your marketing strategy.
Deep dives
Understanding Social Media Algorithms
Social media algorithms play a crucial role in determining which content is visible to users. Key elements like connection, interest, and relevance influence how content is shared across platforms such as Instagram, Facebook, TikTok, and YouTube. Engaging with your audience through direct messages and comments can enhance connection, prompting the algorithm to show your content to those who engage with you often. Establishing authority by consistently posting on specific topics can increase relevance, ensuring that your posts are prioritized in users' feeds.
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