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Marketing Powerups
Masooma Memon's Product-Led Content Strategy
Feb 24, 2024
Learn about the power of product-led content and its benefits. Discover strategies for creating valuable content for the middle and bottom of the funnel. Hear about common mistakes to avoid and gain insights on career growth. Get tips on overcoming the fear of posting online and crafting a successful LinkedIn content strategy. Explore content creation strategies and outsourcing plans for wider audience impact.
32:24
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Quick takeaways
- Product-led content blends product benefits with educational insights for effective promotion.
- Educational content empowers users, drives conversions, aids retention, and reduces activation time.
Deep dives
Understanding Product-Led Content
Product-led content focuses on seamlessly mentioning product benefits while providing educational insights. This approach involves featuring the product within educational content, maintaining a balance between promotion and value. By empowering readers through actionable content and leading with empathy, product-led strategies avoid being overly sales-oriented and effectively convert through educational approaches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode