Learn about the power of product-led content and its benefits. Discover strategies for creating valuable content for the middle and bottom of the funnel. Hear about common mistakes to avoid and gain insights on career growth. Get tips on overcoming the fear of posting online and crafting a successful LinkedIn content strategy. Explore content creation strategies and outsourcing plans for wider audience impact.
Product-led content blends product benefits with educational insights for effective promotion.
Educational content empowers users, drives conversions, aids retention, and reduces activation time.
Common mistakes in product-led content include feature overload and lack of insights from sales teams.
Deep dives
Understanding Product-Led Content
Product-led content focuses on seamlessly mentioning product benefits while providing educational insights. This approach involves featuring the product within educational content, maintaining a balance between promotion and value. By empowering readers through actionable content and leading with empathy, product-led strategies avoid being overly sales-oriented and effectively convert through educational approaches.
Importance of Product-Led Content
Product-led content benefits companies by educating about and promoting their products, driving conversions and acquiring customers, and aiding in customer retention. Additionally, it reduces activation time by familiarizing users with the product, resulting in increased retention. Effective product-led strategies enhance awareness, acquisition, retention, and activation.
Avoiding Common Mistakes in Product-Led Content
Common mistakes in product-led content include feature bloat, where too many features overwhelm readers, creating confusion. Companies should focus on highlighting one to two features to ensure clarity. Additionally, working in isolation without insights from sales or customer support teams leads to content misalignment. Ensuring readability of visual aids like product screenshots is crucial to enhancing content experience.
Career Power-Up Through Writing and Visibility
Accelerating one's marketing career involves sharing personal viewpoints through writing and social media presence. Consistently posting opinion pieces on platforms like LinkedIn and engaging with feedback helps build authority and differentiate oneself. Overcoming initial posting fears can be eased by seeking feedback from a close group and realizing the value of personal perspectives in standing out.
Content Creation Strategies for LinkedIn
Creating content for LinkedIn involves maintaining an idea bank and scheduling posts for consistent visibility. Utilizing a notion calendar to organize content themes and carving out dedicated writing days ensures steady output. While currently managing the creation of carousels and repurposing content, seeking support from a video editor for enhanced visual content creation is being considered for future endeavors.
Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058
🎉 About Masooma Memon Masooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers while seamlessly promoting their products. She has written for major companies such as Shopify, Vimeo, and Hotjar, leveraging her expertise in product-led content.
Section Headlines [00:00:00] The Power of Product-Led Content [00:01:00] A Playground for Empowering and Educating Users [00:06:18] The Benefits of Product-Led Content [00:12:14] Mapping out product-led content for middle and bottom of the funnel [00:18:27] Common Mistakes in Product-Led Content [00:24:37] Talking About Career Growth with Masooma Memon [00:26:05] How to Overcome the Fear of Posting Online [00:28:39] Writing Process for LinkedIn Content
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