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21min chapter
Masooma Memon's Product-Led Content Strategy
Marketing Powerups
Balancing Education and Promotion in Content Strategy
This chapter emphasizes the importance of maintaining a balance between educating the audience and promoting a product in content strategy. It discusses strategies like providing actionable content, leading with empathy, and guiding readers through a content playground to prioritize the audience's needs and build trust. The focus is on creating valuable content, utilizing internal links, and showcasing product value before pushing for sign-ups to drive conversions and customer engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode