Alt Goes Mainstream: The Latest on Alternative Investments, WealthTech, & Private Markets

Franklin Templeton's George Stephan - bringing public and private together

Dec 2, 2025
In this discussion, George Stephan, COO of Global Wealth Management Alternatives at Franklin Templeton, shares insights from his extensive experience in wealth solutions and private markets. He outlines the evolution of private market adoption and the unique challenges traditional asset managers face. George emphasizes the importance of cultural fit in acquisitions while highlighting Franklin's innovative approach with evergreen funds. He predicts an increase in demand for digital solutions in private markets, underscoring the significance of strategic partnerships and specialized product offerings.
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ANECDOTE

Operational Roots Shaped Career

  • George Stephan started in operations at Morgan Stanley's alternatives group and did many roles early in his career.
  • That foundation taught him the plumbing, operational friction, and advisor needs across product, sales, and client service.
ADVICE

Five Pillars To Win The Wealth Channel

  • Build five pillars: relationships, product innovation, technical experts, education, and client service to win in wealth.
  • Deliver institutional-quality solutions and prioritize client experience to retain repeat business.
ADVICE

Make Post‑Trade Ops Frictionless

  • Provide advisors a single, simple access point backed by a small team of specialists and relationship managers.
  • Give advisors five core contacts rolled up into one group for fast, white‑glove support.
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