Finding Your Ideal Customer Profile - with Keap's Clate Mask

Focusing on Core Customers: Serving Small Businesses in Chaos

The podcast episode discusses how GEEP, a marketing automation and CRM platform for small businesses, initially lost its way by trying to focus on solo-preneurs instead of sticking with its core customers. The company recognized the chaos that small business owners face and the need for a more efficient way to handle various tasks manually. By serving customers dealing with similar challenges, GEEP provided a solution for small businesses seeking freedom, growth, and profitability. The target customer shifted as revenue increased, aiming for businesses with at least six figures or more to address pains and mistakes. However, the focus remained on small businesses in the range of $100,000 to $10 million in sales, offering a solution that goes beyond basic CRM to business automation.