Martin Lindstrom's "Brandwashed" delves into the subconscious impact of branding on consumer behavior. The book explores how brands manipulate our perceptions and influence our purchasing decisions through subtle cues and psychological triggers. Lindstrom reveals the hidden techniques used by marketers to create powerful brand associations and loyalty. The book provides a critical examination of the marketing industry's influence on our choices. "Brandwashed" offers valuable insights into the power of branding and its impact on our lives.
Fearvana offers a unique perspective on fear, suggesting that it can be a powerful tool for healing and reaching one's full potential. By combining insights from neuroscience, psychology, and spirituality, the book provides actionable strategies to transform fear into a catalyst for health, wealth, and happiness.
On Combat delves into the psychological and physiological impacts of deadly battle on the human body, affecting the nervous system, heart, breathing, visual and auditory perception, and memory. The book, written by Lt. Col. Dave Grossman and Loren W. Christensen, provides combat coping strategies, discusses the prevention and management of post-traumatic stress disorder (PTSD), and emphasizes the importance of post-combat debriefing for healing. It also explores historical perspectives on combat, the evolution of combat tactics, and the psychological leverage that enables humans to engage in deadly conflict. The authors draw on extensive research and anecdotes from combat veterans to offer practical advice on surviving and recovering from combat experiences.
This book is a compilation of short, inspirational stories and motivational essays gathered by motivational speakers Jack Canfield and Mark Victor Hansen. The stories are drawn from their audience members and focus on themes like kindness, love, and compassion. Despite initial rejections by major publishers, the book became a huge success and spawned a series of similar titles. It has been a New York Times bestseller and has sold millions of copies worldwide[3][4].
The stories range from motivational tales of people overcoming challenges to acts of kindness and poems that inspire reflection on life's possibilities. The book aims to warm the reader's heart and remind them of the good things in the world, promoting a sense of love, kindness, and compassion[1].
The book is divided into two parts. The first part recounts Frankl's harrowing experiences as a prisoner in Nazi concentration camps, including Auschwitz, between 1942 and 1945. He describes the inhumane conditions and the psychological and emotional struggles of the prisoners. The second part introduces Frankl's theory of logotherapy, which posits that the primary human drive is the search for meaning, rather than pleasure. Frankl argues that meaning can be found through three main avenues: work (doing something significant), love (caring for another), and suffering (finding meaning in one's own suffering). The book emphasizes the importance of finding purpose and meaning in life, even in the most adverse conditions, as a key factor in survival and personal growth.
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IN THIS EPISODE OF THE HUMAN UPGRADE...
Akshay Nanavati’s story of perseverance includes overcoming drug addiction, alcoholism that pushed him to the brink of suicide, depression and PTSD from fighting in Iraq with the U.S. Marines.
“That's when I fell in love with the experience of adversity and the struggle because boot camp was terrifying,” Akshay says. “Everything about [it] was terrifying but it was so alluring that I started to look for other ways to confront myself—ultimately to go to war with myself.” He believes that the path to inner peace is the pursuit of a worthy inner war.
He went on to build a global business, run ultramarathons, conduct humanitarian work in post-conflict zones, and explore some of the most hostile environments on the planet—from mountains to caves to polar icecaps. “Nature became my playground to explore my fears and ultimately, systematically push through them one inch at a time.”
“I craved a high I believed I could only get by living on the edge of life and death,” he says in his book, “Fearvana: The Revolutionary Science of How to Turn Fear Into Health, Wealth and Happiness.”
He’s also spent years extensively researching neuroscience, psychology and spirituality. He combined his life experience with that research to write “Fearvana” and infused it with ways to transform fear, and its counterparts stress and anxiety, into something much more positive. His Holiness the Dalai Lama wrote in the book’s foreword, “Fearvana inspires us to look beyond our own agonizing experiences and find the positive side of our lives.”
Akshay now teaches people how to overcome their own fears and how to tap into their brain’s superpower—neuroplasticity.
Sounds good, but how do you really move through stress and attain growth? First, you have to learn to disidentify with fear and suffering by remembering you are not your thoughts, feelings or experiences, Akshay explains. “You are simply the one who experiences them. Through this process it becomes so much easier to create a life of fulfillment, It’s a lifelong practice and a great pathway to growth.”
You can even learn to "suffer well" in the day-to-day context of your human experience.
“I couldn't care less when fear shows up,” he says. “What matters to me is what I do with it once it does. I can let go of the construct I have around the fear and accept it for what it is and then choose what I want to do outside of it.”
Take a listen for more tips on how to become fearless.
Akshay heads to Antarctica in early November 2021. Learn more about his South Pole journey and how to follow along here.
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